Minneapolis Watchdog Blog

The Minneapolis Watchdog provides news and information for Minneapolis, Saint Paul, and the entire state of Minnesota. It has no connection to The Watchdog newspaper.


Thursday, August 30, 2007

Wireless System Allows Remote Patient Monitoring

Medtronic Announces European Launch of Wireless System Allowing Prompt Remote Monitoring and Management of Disease Progression in Patients with Heart Devices

Medtronic CareLink Network Heart Monitoring Technology Has Potential to Improve Care for Millions of Patients with Heart Failure or Arrhythmias Across Europe

August 30, 2007 - VIENNA, Austria & MINNEAPOLIS--(BUSINESS WIRE)--Medtronic, Inc., (NYSE:MDT) announced today that it has obtained CE Mark approval and is launching the automatic version of the Medtronic CareLink® Network with ConexusT Wireless Telemetry in the European Union.

The Medtronic CareLink Network with wireless telemetry can be programmed to automatically transmit patient and device data on potentially deadly disease progression from an implanted heart device directly to physicians. This has the potential to improve care for millions of patients with heart failure or arrhythmias by allowing prompt monitoring and management of disease progression, which may help prevent sudden cardiac death (SCD).

Compatible devices include cardiac resynchronisation therapy-defibrillators (CRT-D) for patients with heart failure and implantable cardioverter-defibrillators (ICDs) for patients with arrhythmias. The Medtronic CareLink Network is also the first and only approved system to allow remote monitoring and alerting of fluid buildup in the thoracic cavity (a precursor of heart failure) via a proprietary feature called OptiVol® Fluid Status Monitoring, potentially preventing heart failure hospitalisations.

According to Dr. John Morgan, Professor of Cardiology, Southampton University, Southampton, England, "This wireless technology is a major step forward in the management of chronic heart disease. For the first time, it allows us unprecedented, immediate access to patient data."

Approximately 14 million people in Europe currently suffer from heart failure1, and a half-million patients die from SCD in Europe each year2. "The prompt alert of major disease progression allows any necessary review of patient therapy and prompt intervention if needed - in many cases there is a good chance we can avoid emergency admissions of patients with heart failure to hospitals. Using this technology we can better manage patients in the primary care setting and potentially reduce their dependence on hospitals," commented Dr. Morgan.

The Medtronic CareLink Network with Conexus Wireless Telemetry enables hands-free transmissions that take place automatically if the patient's device detects a problem, such as an arrhythmia or fluid overload. The new technology offers patients peace of mind knowing physicians will be automatically made aware if certain cardiac problems occur, even in cases where the patient does not feel symptoms. Additionally, it is the only product available that can promptly provide physicians with data comparable to an in-office visit, offering patients more choice and flexibility. The system allows automatic data transmission without interference by cell phones or other electrical equipment via the global standard Medical Implant Communications Service (MICS) radio frequency band.

According to Peter Steinmann, Medtronic's vice president of the Cardiac Rhythm Disease Management business in Western Europe, "We are delighted that this truly groundbreaking combination of medicine and technology has received CE Mark approval. The Medtronic CareLink Network has already brought increased peace of mind and convenience to 150,000 patients with heart failure or arrhythmias worldwide. The addition of wireless technology has the potential to further improve the care of millions of patients, and potentially reduce the number of sudden cardiac deaths across Europe."

About the Medtronic CareLink Network

The Medtronic CareLink Network is now approved for use with the Concerto® cardiac resynchronisation therapy-defibrillator (CRT-D), and the Virtuoso® single- and dual-chamber implantable cardioverter-defibrillators (ICDs). These devices include the Medtronic-exclusive feature OptiVol Fluid Status Monitoring, which measures fluid build-up in the chest, a symptom of heart failure progression. More than 1,700 clinics and more than 150,000 patients worldwide currently benefit from use of the Medtronic CareLink Network.

The Medtronic CareLink Network with wireless technology is being presented at the European Society of Cardiology Congress (ESC), Vienna, 1-5 September 2007. Demonstrations of the new wireless heart monitoring system are available throughout the congress at the Medtronic booth.

About the Wireless Technology

The Medtronic CareLink Network with wireless technology sends device and patient data to physicians via the Internet. Data are reliably transmitted via Medtronic's exclusive Conexus Wireless Telemetry, operating on the Medical Implant Communications Service (MICS) radio frequency band, without interference from cell phones or other electrical equipment.

The physician is alerted via text or email that a transmission of new data from their patients has been initiated - this text or email is called a CareAlertT. Once a CareAlert has been received, physicians can review the new patient data and provide care by adjusting device or drug therapy as necessary.

About Medtronic

Medtronic, Inc., (www.medtronic.com) headquartered in Minneapolis, is the global leader in medical technology - alleviating pain, restoring health, and extending life for millions of people around the world.

Any forward-looking statements are subject to risks and uncertainties such as those described in Medtronic's Annual Report on Form 10-K for the year ended April 27, 2007. Actual results may differ materially from anticipated results.

1 SHAPE Survey Results to the General Public, Annual Congress of the European Society of Cardiology in Vienna, September 2003,
http://www.heartfailure-europe.com/index1.php?item=153 (last accessed August 21, 2007)

2 Priori S et al. Task Force on Sudden Cardiac Death, European Society of Cardiology, Summary of recommendations. Europace (2006) 4, 3-18.
Contacts

Medtronic, Inc.
Public Relations (Europe):
Yvan Deurbroeck, +41 21 802 7574
or
Public Relations (U.S.):
Tracy McNulty, 763-514-4553
or
Investor Relations:
Jeff Warren, 763-505-2696

Friday, August 24, 2007

Early Prescription Refills in Minnesota Disaster Areas

Humana to Allow Early Prescription Refills in Minnesota Disaster Areas

Company waives prescription refill rule for members affected by storms and flooding

August 24, 2007 - MINNEAPOLIS--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM) announced today it will allow its health plan members in three southeastern Minnesota counties to obtain early refills of their prescriptions in the wake of devastating thunderstorms and flooding that have struck the region in recent days.

President Bush has declared Fillmore, Houston and Winona counties federal disaster areas following the storms and flooding, which killed seven people and damaged thousands of homes.

With flooding and property damage widespread in the area, Humana today has temporarily lifted the normal 30-day restriction on early prescription refills for its health plan members in Fillmore, Houston and Winona counties over the next seven days.

The early-refill waiver on prescriptions is in effect in those counties for all Humana members through August 31, 2007.

Humana is one of Minnesota's largest providers of Medicare health benefits. More than 100,000 members statewide use Humana's Medicare Advantage health plans or Medicare prescription drug plans.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health benefits companies, with approximately 11.3 million medical members. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Over its 46-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

More information regarding Humana is available to investors via the Investor Relations page of the company's web site at
http://www.humana.com, including copies of:

    * Annual reports to stockholders;
    * Securities and Exchange Commission filings;
    * Most recent investor conference presentations;
    * Quarterly earnings news releases;
    * Replays of most recent earnings release conference calls;
    * Calendar of events (includes upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
    * Corporate Governance Information.

Contacts

Humana Inc.
Corporate Communications:
Mark Mathis, 312-441-5010
mmathis@humana.com

Thursday, August 23, 2007

Real Estate Advertising Helps Rationalize Costs

REAL ESTATE HOT SHEETS, Inc. Launches Internet and Print Properties

New Low Cost Real Estate Advertising Helps to Rationalize the Costs of Selling Property

August 23, 2007 - ESTERO, Fla.--(BUSINESS WIRE)--REAL ESTATE HOT SHEETS Inc. today announced it launched two new "printernet" products, www.realestatehotsheets.com and REAL ESTATE HOT SHEETS, a weekly newspaper. The REAL ESTATE HOT SHEETS newspaper will be available in more than 425 locations in Collier and Lee counties Florida, as well as online.

"If pundits are looking for a 'silver lining' to the down turned real estate markets, then REAL ESTATE HOT SHEETS (REHS) is it, especially for Southwest Florida," said Michelle Craft, Publisher and CEO.

Craft said, "One of the many challenges in selling property locally is the high cost of advertising - especially print advertising, with typical classified column inches selling in the range of $150 to $400. REHS' `printernet' products significantly reduce advertising costs, in effect rationalizing local real estate economics, by offering full color, 2 inch by 2.5 inch, photo classified ads for only $25;" for further details
http://www.realestatehotsheets.com/classified.html.

Craft, a former marketing vice president with Internet advertising firm MIVA, Inc. (originally Findwhat.com), with her full bio at
http://www.realestatehotsheets.com/about.html, used to argue with her bosses over the very low cost of Pay-Per-Click advertising, with advertising deposits then starting at $25. "I would ask where in the world can you buy any advertisement for $25? And, it wasn't a rhetorical question," she said. "Ironically, today with REAL ESTATE HOT SHEETS' $25 ads, I finally have my answer."

"The cost of local print and classified advertising is totally out-of-whack with the return you get," said Michael Straley, a 30-year veteran of real estate and owner/broker of Offsite Realty, a Naples, Fla., and Oakdale, Minn., realty firm. "Something had to change, and we're really optimistic that REHS will make a difference for Realtors. The advertising my agents are placing with REHS is very economical and in creating these new services, REHS has made it possible for virtually anyone to advertise."

"Another major challenge for sellers and their Realtors is driving traffic to Open Houses," Craft said. "REHS is focusing on this `huge sore spot' for Realtors with a series of promotional lead generation programs that reward prospects who visit the Open Houses advertised in the REAL ESTATE HOT SHEET papers."

"We've simplified the ad creation process so anyone can place and create a classified ad in less than five minutes," said REHS' Chief Technology Officer Anthony Barba. "I've worked with hundreds of agents and sellers, and not one has ever asked me, do you prefer my property formatted in Extensible Markup Language or as a tab delimited ASCII file. Real Estate agents just want to sell their property." Barba is credited with launching www.realestate.GL, a real estate and vacation rentals portal, used by print publication such as Time Warner's "Ski" & "Skiing" magazine.

For more information on REAL ESTATE HOT SHEETS, visit www.realestatehotsheets.com, or call Michelle Craft at 239-992-9642. For Mike Straley at Offsite Realty, call 612-749-4141 or visit www.offsiterealty.com.

Contacts

REAL ESTATE HOT SHEETS Inc., Estero
Michelle Craft, 239-992-9642

Monday, August 20, 2007

Avandia and Actos Drug Warning Alerts

ZyDoc(R) Medical Transcription Services Alerts Doctors with Patients Affected by Avandia and Actos Drug Warnings

Using data mining technology, ZyDoc Medical Transcription services automatically notified physician clients which of their patients were using these medications with FDA advisories. ZyDoc's easy-to-use medical transcription service with data mining capability allows any medical practice using dictation to participate in the electronic record revolution to extract vital information from their transcribed medical records without limitations of current EMR systems.

Hauppauge, NY (PRWEB) August 20, 2007 -- On August 14, 2007, the FDA issued a "black-box" cardiac risk warning label warning for the entire class of anti-diabetic drugs, known as thiazolidinediones (TZDs). The class includes Avandia (rosiglitazone), Actos (pioglitazone), and all combo-drugs containing these medications, such as Avandaryl (rosiglitazone and glimepiride), Avandamet (rosiglitazone and metformin) and Duetact (pioglitazone and glimepride). In January 2006, the U.S. Food and Drug Administration (FDA) issued a MedWatch alert notifying physicians of reports of new onset or worsening macular edema in patients taking Avandia.

Faced with this information, physicians using paper-based medical records had no practical way to identify which of their thousands of patients were taking these medications, unless patients called with questions or they reviewed their charts manually. However, physicians using the ZyDoc Medical Transcription service were automatically notified as to which of their patients were using these medications when they logged into their web-based ZyDoc TrackDoc transcription system on June 11, 2007, following the initial advisory of concerns two months prior to the actual warning release.

James M. Maisel, M.D., ZyDoc Chairman and a vitreoretinal surgeon explains, "As a provider and repository of web-based medical transcription records, we felt an obligation to help our physicians identify patients pertaining to this advisory. Advisories, recalls and warnings have become a growing problem for physicians and patients, as illustrated by recent complications concerning not only medications such as Vioxx and ADHD drugs but devices such as defibrillators, over the counter items such as contact lens solutions and environmental exposure to asbestos that can cause mesothelioma. While most physicians struggle with indentifying their at-risk patients, ZyDoc can easily analyze a physician's previously transcribed word processing documents and extract the vital data. Physicians using the ZyDoc medical transcription service were immediately informed which of their patients might be affected by the advisory as part of their standard operating procedure when they logged on in the morning to review their web-based transcription delivery service accounts. As always, patient confidentiality was not compromised. No one has been able to deliver this type of critical clinical information as part of the daily workflow. Further development of data mining will allow any medical practice using transcription to participate in the electronic record revolution."

Availability
Doctors can obtain information and enroll on the ZyDoc Medical Transcription web site for a free trial of ZyDoc transcription services. Physicians can dictate using the TelDoc 800 telephone system or professional handheld digital recorders. ZyDoc is a leading provider of transcription services for specialty care group practices, ambulatory surgery centers and hospitals. ZyDoc medical transcription is also available as a member benefit through the International Physician Network (IPN), a subsidiary of AmerisourceBergen Corporation (NYSE: ABC).

About ZyDoc Medical Transcription
Founded in 1993, ZyDoc is a privately held, full service, medical transcription company featuring HIPAA compliant web-based records, e-signature, faxing, and legacy integration solutions. Physicians, transcription companies, and hospitals use these services to produce, organize, and distribute multispecialty patient documentation. ZyDoc solves the PC literacy, data entry bottle neck, implementation, and cost issues that plague other clinical documentation EMR companies. The company uses award winning technology, workflow enhancements, and the Internet with ASP applications. ZyDoc is a development partner with SUNY Computer Sciences at Stony Brook, an Olympus authorized distributor, and an IBM speech premiere business partner. In 2004, ZyDoc was ranked 3rd nationally in medical transcription by the Medical Records Institute and has also won awards from the medical informatics, speech recognition, and software industries. The technology platform is augmented by 24-hour US-based support through the ZyDoc Operation Center and features unsurpassed accuracy, customized solutions and five-star service. Highly accurate documents are ensured by accuracy measurement and continuous quality improvement workflow, backed by a staff of US-based level II and III transcription editors, proofreaders and quality assurance team.

James M. Maisel, M.D.
ZyDoc Medical Transcription
631-273-1963

http://www.zydoc.com/

Thursday, August 16, 2007

Get Sports Game Tickets via Cell Phone

Veritec, Inc., Launches Tickets via Cell Phone

Saint Paul Saints Baseball Club, St. Paul, Minn., is the first organization to use Veritec's new cell phone-based technology

August 16, 2007 - MINNEAPOLIS--(BUSINESS WIRE)--Van Tran, CEO of Minneapolis-based Veritec, Inc., (OTCBB:VRTC), today announced Veritec's launch of a revolutionary new products named PhoneCodes© that allow consumers to buy and receive tickets, as well as gift(s), or customer-loyalty rewards via an electronic media using Veritec's 2-D barcode technology. The Saint Paul (MN) Saints baseball club and their ticket processing company, Glitner Corporation (NY), in conjunction with Veritec, Inc., has become the first organization to employ the new technology. Veritec's new TicketCode© (a 2-dimensional bar code) allows cell phone owners to purchase an event ticket and have the ticket (TicketCode©) sent to their cell phone. The day of the event the gate attendant will scan the TicketCode© from the cell phone, validate its authenticity and admit the patron once validated. Said Ms. Tran, "We are honored that the Saint Paul Saints Baseball Club had the enthusiasm and foresight to become the first organization to adopt our new technology, which will not only save an organization the paper and printing costs of a physical ticket, but the TicketCode© is also environmentally friendly. In addition, consumers will never have to fear losing their ticket, since the ticket is stored in their cell phone," Ms. Tran continued. "There are very few things we don't allow into Midway Stadium," said Saints President Mike Veeck. "The wave and neckties come to mind. No tickets? This is a very cool technology and will revolutionize how we do business." Veeck continued.

To name only a few of it's many other uses, the Veritec's 2-D Barcode, PhoneCodes©, not only work for the distribution of tickets (TicketCode©) but can be used to send gift certificates, GiftCode©, for birthday, anniversary, graduation, or whatever else, as well as coupons, CouponCode©, for customer loyalty rewards such as two-meals-for-the-price-of-one at restaurants, discounts on purchases exceeding a certain dollar value at retail stores, and as a receipt when purchasing products over the Internet, a ReceiptCode© can be sent to the customer's cell phone as proof of purchase.

Ms. Tran concluded, "We believe Veritec's new PhoneCodes© plus an individual's imagination can now take marketing campaigns to a whole new level."

About Veritec, Inc.

Founded in 1982, Veritec offers a patented line of microprocessor-based encoding and decoding system products that utilize Matrix SymbologyT or 2-Dimensional Barcode technology owned by Veritec's wholly-owned subsidiary, VCode Holdings, Inc.

Veritec's encoding and decoding systems allow users to create and apply unique identifiers to the products in the form of a coded symbol which enable automated manufacturing control, as well as identification, tracking and collection of data through camera, readers and scanners also marketed by Veritec. The collected data is then stored in the 2-D barcode available for contemporaneous verification or their user-definable purposes.

Recently, Veritec is making its presence known in banking markets by introducing its new "V$C" Visa Debit Card as well as a Bio-ID card using the VSCode®, with robustness, security features, and data storage capacity up to 4,000 bytes, stores the owner's fingerprint minutiae along with other critical personal information that positively identify the card holder. The VSCode® with capacity to store fingerprint information is a great tool to enhance card security such as driver license, passport, tribal ID, student ID, visitor ID, guess worker ID, and more. Please visit Veritec's website at www.veritecinc.com to learn more about Veritec technology.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

This news release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties affecting technology companies, our ability to successfully develop products, rapid technological change in our markets, changes in demand for our future products, legislative, regulatory and competitive developments and general economic conditions. Our SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. We undertake no obligation to revise or update publicly any forward-looking statements for any reason unless otherwise required to do so by SEC Regulations.

Contacts

Veritec, Inc.
Barry ZeVan, 763-253-2670
VP - Public Relations

Wednesday, August 15, 2007

Awards For Retirement Magazine

Retirement Lifestyles Magazine Captures National Awards

Ten-year-old Retirement Lifestyles magazine - like many of its readers - is not slacking in its "old age," being named one of America's top 50+ magazines for the third year in a row. Also, the magazine received more total awards in the magazine category - three - than any other. The magazine competed against national magazines such as AARP: The Magazine.

Charlotte, NC (PRWEB) August 15, 2007 -- Ten-year-old Retirement Lifestyles magazine - like many of its readers - is not slacking in its "old age," being named one of America's top 50+ magazines for the third year in a row. Also, the magazine received more total awards in the magazine category - three - than any other.

"All I can say is 'wow' and thanks to a small but extremely talented staff," said Publisher Dan Owens. "The lifestyles of our empty nester, boomer and retirement readers is our narrow publishing niche and it is great for an independent group to favorably compare us to national magazines like AARP: The Magazine."

This is the 16th year that the "Mature Market Media Awards" have been awarded by the Mature Market Resource Center of Chicago, Ill.

The "Magazine of Southern Retirement," Retirement Lifestyles was named the third best 50+ periodical behind AARP: The Magazine and Arthritis Today, which is published by the Arthritis Foundation. Retirement Lifestyles highlights interesting retirement destinations and lifestyles for those wanting to make the most out of Act II or the second half of life.

For the third year in a row, Retirement Lifestyles has been named among the top American 50+ magazines. "We have written some unusual stories about how 50+ folks are creating retirement dreams and adventures. It's nice to know that our efforts are appreciated and we are considered to be very effectively fulfilling our mission," said Owens.

"It is a challenge to stay creative and poignant with a small staff up against the huge resources of publications like AARP," said Editor Carol Timblin. "The awards tell us that we're interesting, creative and highly readable…we love this feedback," she said.

Senior Living Associates, the parent company of Retirement Lifestyles, has been in the 50+ publishing, marketing, trade association and consulting business for 13 years. Originally founded to publish a series of Carolina regional magazines entitled "Senior Living," the company has moved closer to the younger, active boomer audience in recent years. In addition to Retirement Lifestyles, the firm operates the www.retiresouth.com website, the National Active Retirement Association (NARA) and provides consulting and real estate services.

A total of 1,000 entries were received in 33 categories. A distinguished, independent panel from across the United States served as judges. The program is designed to annually recognize the best media and other materials produced for a 50+ audience.

http://www.retiresouth.com
http://www.retirementlivingnews.com
       
Press Contact: DAN OWENS
Company Name: Retirement Lifestyles magazine
Phone: (704) 641-1469
Website: www.retiresouth.com

Tuesday, August 14, 2007

Novartis AG Prexige (lumiracoxib) - New Law Suit

New Law Suits

Novartis AG Prexige (lumiracoxib)
Australia's drugs watchdog had ordered the recall of the anti-inflammatory medication Prexige after it was linked to two deaths. Technically called lumiracoxib, Prexige is produced by the Switzerland-based company Novartis AG, which said it had contacted health authorities in 50 countries where the drug is sold about the withdrawal. The move followed a review of eight cases where people suffered severe liver damage after using the Prexige drug. Two of those people died and another two required liver transplants. Prexige is taken by about 60,000 people in Australia and is prescribed for osteoarthritis, post-operative pain, pain related to dental procedures and painful menstruation. The TGA has recommended people taking lumiracoxib seek an alternative medication and have liver function blood tests. Prexige is a non-steroidal anti-inflammatory drug, technically called a Cox-2 inhibitor. Another Cox-2 inhibitor, Vioxx or Rofecoxib, was voluntarily recalled by manufacturer Merck in 2004 due to adverse health conditions in patients taking it.

Novartis AG Prexige Legal Help
If you or a loved one has suffered liver damage in this Novartis AG lumiracoxib case, please click the link below to send your complaint to a lawyer who will evaluate your claim at no cost or obligation.

Click here for legal help and a free evaluation of your possible case

Tuesday, August 07, 2007

Countrywide Suite Says Black Customers Charged More

Homepage » New Law Suits

Countrywide Home Loans Inc.

A federal lawsuit has been filed and is seeking class action status against the nation's largest home lender for allegedly charging African American borrowers more for subprime mortgages. The lawsuit was filed in US Court in Boston and contends Countrywide violated federal housing discrimination laws by requiring black homeowners to pay higher fees to the network of agents that generate Countrywide's new customers. 

The lawsuit claims Countrywide and its subprime subsidiary, Full Spectrum Lending Inc., charged black customers more for subprime mortgages than it charged white borrowers in similar financial situations. 

Countrywide Home Loans Inc. Legal Help

If you have suffered damages in this racial discrimination case, please click the link below to send your Countrywide Home Loans complaint to a lawyer who will evaluate your claim at no cost or obligation.

Click here for legal help and a free evaluation of your possible case


Online Legal Marketing Ltd.
23-1917 West 4th Ave. Vancouver BC Canada V6J 1M7

© 2001-2007 Online Legal Marketing Ltd. All Rights Reserved.

Mortgage Directory and Lead Generator

Online Mortgage Directory and Lead Generator Adds Live Transfers to Menu of Premium Services

LendingGateway.com expands service offerings by adding live telephone transfers between borrowers seeking a home loan and the lender that can help get the best deal.

San Diego, CA (PRWEB) July 18, 2007 -- On Monday, LendingGateway.com rolled out their new Live Transfer lead service to expand the list of services the company offers. Now in addition to a free lender directory, premium lender directory listings, and premium mortgage leads, the company has the ability to directly connect a phone call from a consumer seeking a home loan to a lender who is ready to receive their call and make the loan happen.

"The technology is what makes it possible," says Alex Capio, CEO of LendingGateway.com. "Leveraging Voice Over IP (VOIP) technology and a complimentary software solutions suite we are able to conference together lenders and people looking for a loan. The software tracks every call and records the first 2 minutes of the conversation for our records and to insure the consumer is speaking with the correct loan specialist. It's a win-win for lenders and the borrower."

When asked exactly what a live transfer lead is, Scott Olson, COO of LendingGateway.com, explains, "We get an inbound call from someone looking for a home loan or it can be a contact made by our call center calling on interested parties, either way the call operator asks the borrower some qualifying questions and our software matches the borrower with several lenders on our network. Then the software dials the lenders and when one of the matching lenders answers the phone, our operator introduces the lender to the consumer and hands the call over to the loan specialist. People love this kind of service because there's no waiting for a loan officer to call you about your loan after filling out an online application."

The company will be rolling out the Live Transfers over the next weeks, first offering it as a bonus service to existing clients before selling it direct to lenders as a standalone service.

LendingGateway.com is a privately owned online advertising company working with lenders and consumers. Borrowers can get help with their loans by visiting http://www.lendinggateway.com/apply.html and completing the short application. Lenders interested in the free listing or finding out more about LendingGateway.com's premium services should visit http://www.lendinggateway.com/affiliate.html or call toll-free (888) 278-4792.

##=#

Press Contact: Evan Pickens
Company Name: Lending Gateway
Phone: 888-278-4792
Website:
http://www.lendinggateway.com/apply.html

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